After the Americans showed the world who's the Boss in the 2012 London Olympics, 2nd and 3rd placers, People's Republic of China and Great Britain, respectively, are reportedly working hard (expanding their athlete's training hours till dawn) to get even in the 2016 Rio Olympics.
Speaking of Rio, I really liked the logo. Minimalist, very clean, and very Brazilian. This is a huge relief from the ugly affair that is the London 2012 logo (see below). Let's take a ride on memory lane and dissect design culprits and applaud the innovators:
1. Los Angeles 1984
This should've been called the Las Vegas Olympics. The star symbol may justify USA's flag, but this sort of star (a moving or dancing star at first glance) looks like what you'll see during a night stroll in Las Vegas theater or casino clubs.
2. Seoul 1988
I'm not that good at Yin-Yang calculations, but this design speaks more of a North Korean warning: The Red swirling line triggers that warning message, right?. This doesn't come as appealing in terms of "friendliness" the Olympics signifies. For me, it's like, "You come in Korea, but be very careful." Yikes!
3. Barcelona 1992
Simple yet brilliant. Remember the Galleon Trade the Spaniards practiced? They are also very good ocean navigators, and this Logo just showed that. Kudos!
4. Atlanta 1996
I'm not sure but why not stick with the standard white background? This would've looked powerful in white. This comes to me as a Yule Tide card than of an Olympic symbol (What the hell were they thinking?). This looked poorly conceptualized.
5. Sydney 2000
Now, this is what I call perfection. The Sydney Opera House waved as a flag by an Aussie with the lower part drawn in an optical illusion of a feet and a red fish tail (dunno the name of the fish). Cool, inviting, and pleasant to the eyes.
6. Athens 2004
This logo speaks of the great city of Gods. The blue deep sea, the (what's the name of the plant again?) and the ATHENS 2004 written in Blue. Seeing this made me think of a perfect getaway in the sea.
7. Beijing 2008
Reading martial arts, what nation comes into your mind first? Yep, it's Chinese, and this Beijing Olympics logo is near perfect in terms of reflecting that cultural influence all over the world. Seeing previous Olympic openings, I can say that so far, the Chinese has delivered the greatest show on Earth (less the lip-synch scandal).
8. London 2012
You know the feeling of beauty-collapses-before-your-very-eyes? This is what I felt seeing this logo for the first time. While the organizers said, "It's powerful and modern", to me it was a disaster, hideous, and out of control. The sign is supposed to spell 2012 but to my eyes it's ZION.